Articles in Home | Business | Public Relations

• 10 Tips For Improving Public Relations Within Your Industry  By : Melissa McAfee
  Some business owners really do believe that their competitors are luckier than they are when it comes to getting their press releases or story placements into the right, targeted publications. If there is one sure and certain thing in the changing, evolving practice of public relations, it is that luck is never a component (at least not a stated one) of any successful PR effort.
• The Simple Way For Choosing The Right Gift For Your Employees  By : Bruce Munro
  The number of different ways that business owners celebrate the holiday season is nearly limitless, ranging from none at all to magnificent parties and individually selected gifts. The size of the company is not as important as the attitude of the owners, since some struggling companies continue their holiday celebrations even as some larger, more successful firms might ignore the season completely.
• Mars and Venus I - Introduction  By : Peter Lawless
  You may be familiar with John Gray's famous relationship book, "Men are from Mars, Women are from Venus". Buyers and sellers also have different viewpoints, and not knowing how your audience makes decisions can be disastrous.
• Four Ways to Put Your Customer at Ease  By :
  With all the warnings customers get from 20/20, consumer reports and their local credit union about deceptive sales practices and "hidden profits" dealers make in the F&I department.
• Is Automated Attendant Killing My Business?  By : STeve NOrris
  A customer’s first contact with an organization is often by telephone. What impression does your company give over the phone, and is it killing your business?
• Relationships and Our Insurance Agents  By : Smith Chen
  Whether they’re romantic, loving, personal, friendly, or professional, relationships of every kind are everywhere. Men and women have relationships.